performance in the world of real estate

Alright, let’s cut the shit and get straight to the point. If you're a realtor in Victoria—or hell, anywhere, really—and you’ve stumbled across this post because you’re scrolling with no plan, then you’re right where you need to be. DON”T LEAVE… You're playing in a game where the stakes are high, the competition is savage, and if you’re not always on your toes, you’ll get eaten alive. You think just knowing how to close a deal is enough? You think being able to show a house is some kind of superpower? Please. The market doesn’t care about your fancy stats or your Gucci bag. It’s ruthless, and it doesn’t slow down for anyone. So, here’s the reality: If you’re not constantly upping your game, you’re gonna fall behind. And I’m not talking about in a couple years—I'm talking about yesterday.

So, let’s talk about performance coaches. Yeah, those people. The ones who seem to always be a little too chipper, offering pep talks like it’s going out of style. Well, I’m here to tell you—they’re exactly what you need.

1. Get Your Shit Together, or Don’t Bother

Look, you’re busy. I get it. Between chasing leads, showing houses, dealing with clients who think they’re goddamn interior designers, and juggling the endless paperwork, your life is a three-ring circus. But here’s the truth: If you don’t have your shit together, you’re not going to make it. A performance coach doesn’t let you slide by. They’re the ones who’ll tell you when you're full of excuses and when you're full of potential. You think you’ve hit a wall? They’ll show you how to knock it down, brick by brick. They'll make sure you're on point, goal-setting like it’s your job—and holding you accountable for every goddamn thing.

2. You’re Not a One-Man Show—You’re a Brand, Dummy

This isn’t about selling homes; it’s about selling yourself. In a city like Victoria, where everyone’s got a cousin or an uncle or a childhood friend who’s a realtor, you’ve got to stand out. A performance coach doesn’t just help you close deals—they help you figure out how to make people remember your name when they’re flipping through a list of realtors. They help you get clear on your personal brand, your unique selling points, and all the bullshit that gets in the way of being authentic and magnetic. If you’re still trying to act like some carbon copy of everyone else, you’re already dead in the water.

3. Stop Pretending You Don’t Need Structure

You’re the boss, right? You’re the one making the calls, juggling client meetings, handling the whole damn thing. But let’s be honest—you’re probably a little all over the place. You have the ambition, sure, but do you have the discipline to back it up? A performance coach is there to turn that chaotic hustle into something real. They’ll help you make a schedule that doesn't involve you constantly trying to catch your breath, and make sure you're focusing on the activities that actually get you paid. They won’t let you get sidetracked by shiny objects like Instagram likes or playing golf with clients—because guess what? You’re not getting paid to be on a course.

4. Grow Some Balls (and Stop Faking It)

You’re not fooling anyone, especially not the seasoned pros or the clients who know a thing or two about real estate. So stop pretending you’ve got it all together. A performance coach doesn’t deal with that fake confidence bullshit. They’ll make you face your insecurities head-on and figure out what’s really holding you back. You scared to negotiate? Yeah, well, so is everyone else, but some of them actually get good at it. A coach will push you to be better than the scared, unsure version of yourself you sometimes pretend to be. They’ll make sure you can walk into any room, look your client in the eye, and own it.

5. Work Smarter, Not Harder (But Really, Both)

Real estate’s a grind, but it doesn’t have to feel like you’re running yourself into the ground. A good coach will help you work smarter, using strategies that help you close deals without burning out in the process. In Victoria, where the market is a rollercoaster, one minute hot and the next cold, you’ve got to adapt—fast. Whether it's new tech tools or mastering the art of the follow-up email, a coach helps you streamline your process so you can close more, faster, and without wanting to drown yourself in a bottle of local craft beer by 3 p.m.

6. Because Self-Doubt Can’t Be Your Sidekick

No one gets through this job without a little self-doubt. You lose a few deals, you get ghosted by a client who swore they’d sign, or you start questioning why the hell you’re doing this at all. A performance coach is there to help you fight that inner voice that tells you to quit. They’re the ones who’ll tell you that you’re not the sum of your failures, that you’re capable of so much more than you give yourself credit for. They’ll kick you in the ass when you need it and remind you that even on your worst day, you’ve got what it takes to turn it around.

7. Sometimes, You Need to Get the Hell Out of Your Own Way

Let’s face it—sometimes the only thing stopping you from reaching your potential is you. Whether it’s fear, bad habits, or the comfort of staying in your lane, you’re probably holding yourself back. A coach sees through that and calls you on your bullshit. They’ll help you identify the things you’re doing (or not doing) that are keeping you from leveling up. No more hiding behind excuses. No more blaming the market. If you're not winning, it's time to figure out why—and fix it. Fast.

8. You’re Competing with the Best

In a city like Victoria, where the real estate game can feel like a scene out of Shark Tank, you need every edge you can get. Sure, you’re competing against other agents, but you’re also competing against the market itself. Prices are fluctuating, demand is unpredictable, and everyone’s looking for that next big deal. A performance coach helps you stay on top of the trends and keeps you focused on the big picture. They’ll make sure you're not just trying to survive; you’re thriving. They’ll make sure you’re one step ahead, always.

Final Word

If you're not serious about leveling up in this business, go ahead and keep pretending you’ve got it all figured out. But if you want to make real money in Victoria’s unpredictable market, if you want to get out of your own head and into your best version of yourself, then you need a performance coach. It’s that simple. You’re not alone in this—get someone who’s in your corner, pushing you to be better every damn day.

Your success is on you, but a coach? That’s your ace in the hole. And trust me, in Victoria? You’re going to need every advantage you can get.